Search Engine Optimization  •  Help & Assistance

Optimize your web site for high search engine rankings - what are good search engine rankings?

Enumclaw  •  Auburn  •  Kent  •  Renton  •  Federal Way areas of King County,  Washington (WA)

What are good search engine rankings?

I often get asked if I can get somebody to Number One on the search engines. Everyone seems to want to be in the number one position. This is quite understandable of course, but it just isn't realistically possible for most web sites, especially if you are trading in a highly competitive field. For instance, a simple search for "web design companies" on MSN Search returns over 5 million results. Hmmm, I think there must be 4,999,999 disappointed companies out there.

In reality though, we should not aim for Number One as it usually doesn't happen - or does it? I generally find that if you optimize your web site for its content only, highlighting your products and/or services accurately with good descriptive text, you will tend to get better results in various areas. I very often see a client in a #1 position for search phrase that I didn't particularly optimize for. The search engine just happened to consider the text copy content and interpreted it slightly differently thus a #1 ranking for a different search term. A nice search engine bonus!

I always advise my clients to be a little more realistic in their expectations, and to understand that not everyone can be on the first page. Searchers will go back four or five pages if they cannot find what they want on the first page. Initially, I am happy if I can get you in the the top 50 results for most of your search terms. But sometimes it does need several tweaks and updates to keep you moving towards the top pages.

Please do not hesitate to contact me further for more info on this fascinating subject.

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