Search Engine Optimization  •  Help & Assistance

Optimize your web site for high search engine rankings - How do I optimize my web site?

Enumclaw  •  Auburn  •  Kent  •  Renton  •  Federal Way areas of King County,  Washington (WA)

How do I optimize my web site?

Firstly, you have to have a good idea of what the search engine spiders do when they crawl your site. Most of them look for text content mainly, but some - like Google - also look at various file names and log those as well. The spider crawls your site noting key phrases, their positions on the page, and also their repeat rate. The text copy is by far the most important aspect to a search engine spider. Some search engines also look at, and take note of, the ALT descriptive text that accompanies graphics (if used). The spider also looks at the code of your web site - the stuff that the visitor doesn't see - and takes note of that too. Such code is usually placed in Meta Tags. However, many search engines do not now attach any importance to meta tag contents; some don't even look at them anymore..

So, knowing roughly how a search engine spider will look at your web site, you then set about preparing suitable text copy to describe the subject of each page on your site. Now this is the difficult part because you have to know what the search engines are looking for.

Most search engine optimizing companies are able to track what search terms are being used and what aren't. This provides a good foundation in deciding what search terms to optimize your web site for. For instance, if you were selling red bicycles and nobody ever searched for red bicycles, it would be pointless optimizing for that phrase, You would be better off looking at say, red racing bicycles and red mountain bikes, knowing that racing bicycles and mountain bikes are far more likely to be searched for.

Optimizing a web site can take quite some time because all search engines are different in the way they return their search engine rankings. Google looks at things far differently to Yahoo and MSN. Sometimes you can get good rankings on Google and not too good on MSN or Yahoo, or vice versa. I usually find that you need to tweak them each month until you have got good overall search engine rankings. It is definitely not a case of optimize one time and it is done. It might take two or three tries to get it right.

Please do not hesitate to contact me further for more info on this fascinating subject.

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